How CRM is Helping SMBs in Leveraging Their Growth?
According to the stats by Grand View Research:
By the year 2025, the CRM software market is expected to grow by 600%. This makes it one of the fastest-growing industries at present.
Large enterprises understand this very well. That’s why they are actively using CRMs to increase productivity, convert more leads, and bring more revenue. CRM system, however, is not so popular among small businesses (SMBs). Many of these SMBs still believe that they don’t need a CRM unless they achieve a massive customer base. And that’s where they are wrong. Small companies can’t even imagine how cloud CRM solutions can help their business grow.
Business Benefits of having a CRM:
1. Find valuable prospects
Every single prospect matters in business. However, there is no use of investing time and resources on a potential customer who will never buy a product or service. Instead, SMBs must focus on the ones that can easily convert.
With the help of CRM, a small business can easily search and filter out such leads so that they can save their time, resources, and become more productive.
2. Easily get in touch
Communication is the key when it comes to successfully converting leads. Not only the SMBs have to reach potential customers, but also remain in constant touch with them. For this, they need effective media of communication which all CRMs offer.
Most of these CRMs come with features like email, chat, and audio/video calls. Using these features SMBs can easily talk to prospects and ensure they are constantly in contact until the lead has been successfully nurtured.
3. Maintain workflow transparency among team members
Most businesses suffer productivity setback due to the lack of transparency among team members. That’s why it’s important for them to ensure that every person is contributing to the team and is completing his/her tasks on time. This matters the most in small businesses when resources are limited.
CRMs help these small businesses maintain much-needed transparency among team members. With the help of features like task assignment and activity board in the CRM, small businesses can have complete control over what their employees are up to. This way the productivity also doesn’t suffer.
Related Post: CRM is The Most Valuable Asset
4. Track and manage leads pipeline like a pro
Keeping track of every single lead, along with its status, is not a simple task. Unless someone is maintaining a record, it might take hours to find the status of a particular lead.
CRMs can make the process of tracking and managing leads very simple, however. They let you organize the entire data in the form of a pipeline from where you can see whether the lead is in the initial stage or the final one. You can even know which team member is working on that lead and ask him about the progress. In short, you have total control over your leads.
